Anti-Grind is a candle company that focuses on escaping from the stress of today's "grind" culture. Founders Max and Kate wanted to create a logo that represented the balance between modern, serious corporate culture and relaxed, chill vibes. They also wanted to inject some playful humor into the packaging, brand items, and social media content.

This project involved logo and brand design plus: website, packaging, social media, a line sheet for retail use, and copywriting for all items. Shop their incredible candles at antigrind.co (my favorites are "Lunch Break" and "Away Status")!